Small business, big future
Marketing doesn’t need to be complicated. At 42group we work with business of all sizes to help them grow – and we make it as easy as possible. Here is why our simple approach to marketing could be the key to your small business enjoying a big future.
At 42group we regularly work on marketing, content and campaigns for some household names, but we use the same tactics for our small business clients too.
In fact, we love working with small businesses. The work is exciting, fast-paced and we usually see some very impressive results very quickly.
Whatever the size of your business, our approach is exactly the same. It’s the same because it works.
Here’s what we do…
Define where you are
At 42group we have access to a whole range of marketing, social and content analytics tools to help us to clarify just how effective your current marketing strategy is.
We use data and analytics to understand where how your business and brand is perceived and performs online. Our journalistic skills help us to assess your content – identifying what works, and what doesn’t. We audit your printed and digital collateral. Using detailed tracking tools we can assess your social reach and impact.
We need to understand where you, your business and brand currently are. Whatever your size, industry or outlook it’s the most important step.
We call it ‘immersion’, but that’s because we are a marketing agency. We usually try not to use silly or meaningless jargon, because it’s annoying.
Agree where you need to be
You might want to improve sales (who doesn’t?), raise your SEO ranking, get some coverage in the press or kick off a new strategic social media campaign.
Whatever it is you want achieve, it’s essential that we all share the same vision.
This is a two-way, collaborative process. The reason is that we have to ensure we can deliver what you want within your industry and within your budget. We’re straight talking, clear and honest here, because we know that’s what you want.
Targets, targets, targets
Anyone who worked through the 90s must have heard the SMART mnemonic for remembering targets. Don’t worry if you can’t remember it; you don’t need to.
Once we understand your aims and aspirations for your business we sit down with you to discuss and set targets that we both agree on.
These depend on the project, your budget and how long you want us to work together. As an agency we work on projects of all size. With some of our clients we’ve taken on small pieces of content work, with others we’ve built entire websites, managed SEO and continue to create content on a regular basis.
Everything we do is underpinned by data, insight and aspiration. And driven by targets.
It all starts with a story
We focus on creating a narrative for every business. This narrative articulates clearly what the core of the business and the brand is. We explore your position within the market, and spend time exploring what sets you apart from the competition.
It’s about identifying and capturing your story. It might seem strange, but this comes first, even before creating your route map.
The reason is because we need you to know that we understand your business and have a vision for what you want to achieve.
Create your route-map to success
Call it a strategy, call it a route-map or call it whatever you want. It’s all the same thing.
Once we know what you want to achieve we can create a plan that will help you get there. This is where we take over, presenting back to you our ideas and plans to help you grow.
This can be an integrated marketing campaign; an SEO or Adwords focussed approach; animation, film, designed materials. Or anything else you can think of.
Then, we get cracking…
42group is a leading Bristol communications and marketing agency that helps organisation to tell their stories. We work with small businesses, SMEs, charities to household brands.
We help our clients to help them develop, design and deliver marketing, communications and content campaigns that make a difference. If you’d like to chat about how we can help you tell your story, contact us today.