42group says: Vive le Tour!

When the Tour of Britain rolls into Bristol, all of us at 42group will be wearing beaming smiles because we have all been, in a small way, a part of it.

The race will bring hundreds of thousands of supporters, millions of pounds of investment and some of the world’s best cyclists to battle it out on our city streets – and 42group has been in the thick of it.

At 42group we love cycling. We all ride bikes, our office at the Paintworks allows us all to cycle to work, and we all just think bikes are the best things ever.

Our involvement with the Tour of Britain has been in supporting the promotion of the race as it comes to our city. Whether that’s through compelling editorial work, or behind the scenes copywriting, we’re helping the race and the city to share in this incredible event.

As a small team, we love the challenge of working with big organisations, and in Bristol there are few bigger than  power giant OVO Energy. The company take a playful approach to branding and marketing, and we’re enjoying helping them to get the most out of their ’Pedal Power’ ride for charity. We’re working in partnership with the cycling experts at Le Sportif who have organised cycle events for years to make things happen.

It’s rare that you get to work on projects that you love (although as an agency, we seem to get to work with some amazing clients), but this is one of them. Look out for a full case study after the event – we’re too busy working on it at the moment.

Vive le Tour – we’ll see you at the start line.