42group is a leading healthcare content and copywriting agency that works with leading healthcare organisations. We specialise in crafting content for patients, providers, stakeholders and clinical staff. We take a strategic approach to content creation, ensuring that every piece of content we create has a purpose – whether that’s creating a connection, generating a click or building your brand.
We’re going to walk you through what a healthcare content agency like 42group does and our unique approach to content creation. We’ll describe our healthcare content and copywriting services and explain why we should be your first choice for healthcare content and healthcare copywriting.
Introducing 42group
42group is a content agency that’s reassuringly old-school in its approach to content creation (in a modern world).
The agency was created by trained and experienced journalists. We’ve maintained this same commitment to exceptional quality content that’s accurate, authentic and with authority.
Today, we apply the skills we learned as journalists to create copy and content for some of the biggest brands around (like Google, Deloitte, Pfizer, Monster, BCG and Shopify). We also work with a wide range of charities, third-sector organisations, healthcare providers, technology companies that work with the health sector and start-ups who want to break into this rapidly growing market.
The agency is based in sunny (well, not always ) Bristol. We have a core team that’s augmented by subject-matter experts who can help us deliver projects in all sectors – from promoting new scientific research to hospital launches.
We’re always ready to chat about new healthcare content marketing projects and health copywriting projects. If you’ve got one, then get in touch…
What’s person-first content?
Healthcare providers, partners, pharmaceutical organisations, healthtech businesses and others in the sector have a range of audiences they need to engage with. It’s our job to create human connections by creating people-first content.
It’s a great phrase, isn’t it? But what does it mean? At the core of great content is a deep understanding of your organisation, audience, product (service or solution) and the impact you can have.
As an agency, we’ve developed a unique insight into the healthcare sector with many of us having worked within the NHS, charities and providers, which helps us to understand the personalities, priorities and pressures. These insights into your audience and specific sector knowledge enable us to effectively create human connections.
OK, so how does this translate to content? Every piece of content should have a clear strategic purpose and outcome. Whether you’re creating content to increase awareness, boost sales or build your brand, we can help.
One of our key roles is to create patient-friendly content that’s clear, accurate and authoritative. We can find the right words you need to connect directly with your patients, clinical staff and key stakeholders.
This is a lot to take in (we get that). For more information on our approach, check out our blog, where you can find a series of guides on healthcare content, healthcare copywriting and healthcare SEO.
42group’s health content marketing services
Great question. We’re a content marketing agency that can provide a comprehensive range of content services, including:
- Person-first audience research: The best content is built on audience insights. We’ll spend time identifying the specific needs, preferences, and engagement channels of your target audience(s). We’ll dig into data, review existing content channels and understand where your audience is and what content they want.
- Competitive content analysis: We can conduct an in-depth review of your competitors’ content strategies to establish benchmarks and best practices. The result is a unique and effective content strategy.
- Strategic content planning: Our team will work with you to create a comprehensive content strategy that aligns with your business objectives and amplifies your message across the healthcare sector. We can explore your resources, defining the ideal mix of content and traditional marketing to deliver results.
- SEO-driven keyword analysis: SEO is at the core of what we do, so we produce detailed keyword research reports by Google-certified experts to drive content strategies that will successfully capture and engage your target audience.
- Expert healthcare content creation: Our Bristol-based (but globally available) team specialises in creating engaging, informative, and patient-centric content that creates human connections.
- Efficient content management: You want an all-in-one solution, so our account management team will set out a content delivery plan, ensuring everything is delivered in the correct format, at the right time and according to your specific requirements.
- At-scale content production: Need a large-scale content production effort for a lunch? We can use our trusted partners to create large volumes of keyword-optimised, high-quality content that can give your SEO efforts a boost.
- Professional content editing: 42group’s editors can use their skills to enhance the clarity, impact, and SEO potential of your existing or new healthcare content.
- AI-content integration support: AI is the future, right? Not quite… We can provide guidance on how to safely and effectively incorporate AI tools like ChatGPT into your content strategy without damaging your ranking or customer focus.
- Page titles & meta tags: Need an SEO boost? Our Google-approved experts can create high-quality and effective page titles and meta tags for existing and new web content.
Need a healthcare content agency partner?
We’re ready and waiting to chat about your healthcare copywriting or content project. Get in touch today…
Get in touchHealthcare content agency FAQs
You’ve got questions about healthcare content marketing and (thankfully) we have answers, so let’s get started.
Why should I work with a health content marketing agency?
Healthcare content marketing agencies like 42group understand the sector, your audiences and how the healthcare world works – and that’s important. Send us a brief about a new hospital launch, healthcare tech product or patient-focused content campaign and we’ll be able to hit the ground running. We don’t need extensive background briefing to get stared (but it always helps).
We’ve developed a series of processes and an agency approach that keeps you involved and in control. Our team can work with you in the most effective way, operating a and outsourced copywriting and content partner.
When the work comes in, you’ll see the difference between a specialist healthcare copywriter and a generalist. You’ll also find that you need to spend less time reviewing and rewriting content as we deliver quality from draft one.
What does a health content agency do?
Healthcare content agencies offer a comprehensive range of services. Most people consider health copywriting and content to be 100% online, but at 42group we offer a much broader service that includes:
- Content strategy
- Keyword analysis
- Content creation
- Content management
- At-scale content delivery (50+ pieces per month)
- Content editing
- AI-content support (ChatGPT & others)
- Page titles & meta tags
Customers can commission us to provide a single element of content production or strategy, or work with us to deliver a range of content services. Ultimately, the customer remains in control.
What healthcare experience do you have?
At 42group, we’ve been working with healthcare organisations for almost 10 years. Clients include the NHS and Bupa, pharma leaders like Pfizer and Merck, medical device companies like Roche, charities like RAFT and hundreds of others.
Our founder previously worked in the NHS for six years. Prior to that he worked as a healthcare journalist with the UK’s healthcare press.
We don’t just work with healthcare organisations, we also work with leaders in science, technology and engineering. This exposure to a broader market keeps our content fresh and our knowledge of different sectors can provide value to our clients.
We like to balance our healthcare work ith other projects to maintain a fresh perspective on the industry and transferable insights that can benefit you.
How can I tell if 42group’s content approach will work for me?
The easiest way to test our services is to work with us. We’re always happy to chat about projects and opportunities in the healthcare sector (as well as any others). We’ll discuss your project and explore whether it would be a good fit.
We’re happy to sketch out a skeleton project plan at the brief stage outlining how we would work with you to develop a project.
We’re unable and unwilling to work on content for free (and please don’t ask as we don’t want to hurt your feelings).
Does 42group create SEO content?
Yes we do. SEO content is critical to many organisations who want to achieve a prominent search engine position – and remain there.
Our team can deliver SEO content projects at scale. We can create anything from one piece of content to 100, with every content piece optimised, checked for AI and ready to publish.
We’re a Google Partner and can support you in identifying keywords, writing briefs, structuring articles, creating titles and meta tags and even identifying images.
I need help developing a content marketing strategy. Can you help?
Absolutely. We’re experienced contents strategists and can apply learning frmo hundreds of content projects to yours. We can work from the basics, creating audience personas, identifying key content channels, building messaging frameworks and developing briefs. We have an in-house and outsourced team to transform ideas into ready-to-use content.
Can I get my SEO company to produce content?
Err, no. Firstly, you SEO agency will look to outsource it or give it to a generalist in-house copywriter. The result? Useless content.
SEO agencies will create content for algorithms not audiences. They won’t have the in-depth knowledge of the healthcare sector, which leads to embarrassing errors, mistakes and mishaps.
Don’t do it.