The UK’s Cell and Gene Therapy Catapult (CGTC) is leading a revolution in medical science. The government-funded organisation provides guidance and finance to give the UK a global advantage in cell and gene therapies.
We quickly diagnosed that CGTC was suffering from an outdated website and confusing copy. We worked with the in-house communications team and industry experts to translate complex concepts, treatments, and therapies into (relatively) plain language.
Our role was to make the content clear, but without losing the scientific accuracy and research rigour.
Did we succeed? You can view the CGTC website here.
