DuPont Industrial Biosciences

Green and clean content

From the lab to the home, DuPont’s cleaning solutions deliver the sustainable performance customers are demanding…” So starts one of the most interesting projects we’ve ever worked on. DuPont Biosciences are the intelligence inside some of the world’s leading detergents and cleaning products. It was our job to refresh their content, bringing an in-depth understanding of the science together with a clear commercial awareness.

42group worked with leading London agency Redwood to provide content and strategy for DuPont Industrial Biosciences’ Fabric and Home Care Solutions website. Our words provided the basis for a global rebrand and relaunch of this pioneering part of their portfolio.

We produced all website content, including detailed and up-to-date whitepapers that provide insights into the consumer market, technical trends and relevant scientific studies.

Here are some for your edification:

Generation Convenience: The trends affecting modern consumers.

Mindful Consumers: Why greener choices are prevailing in modern markets.

Liquid Demography: How demographic shifts are influencing consumer choices. 

The three-month project challenged us in a number of ways, but working with the incredible team at Redwood we were able to produce content that delighted the client. We can ask for no more than that…

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