Supercharging-SEO for one of the world’s fastest growing start-ups

Flowrite is using AI to transform the way we write emails. But when the start-up needed to supercharge its SEO and content marketing, they asked 42group to add the human touch.

So far, we’ve provided almost 100 pieces of SEO-optimised content for the brand. We’ve collaborated with the in-house team to develop a content production process optimised to the smallest detail, from brief making to publishing. Every piece of content is created according to an agreed structure, packed full of keywords, and over 2,000 words long.

We know content is vital for delivering value, so all titles are based on in-depth keyword research and customer insights.

But SEO is all about results. So, is it working?

“We’ve grown monthly organic traffic from 100K to over 1M in 15 months. There’s a good reason 42group has written over 80% of our content during that span. They are simply superb,” says Saku Kahkonen, Head of Marketing at Flowrite.

We’ve helped Flowrite gain more number-one SERPs than any other competing business, start-up, or established AI player.

Our content support has been fundamental to Flowrite’s growth.

“Collaboration is always smooth and flexible, and quality is consistently top-notch. I 100% recommend Lawrie and Gina for your article and copywriting needs,” Saku continues.

Those aren’t our words but those of Flowrite’s in-house team in this highly flattering (but entirely accurate) blog.

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