Copywriting and content for life’s journeys

Rebuilding and relaunching a website as big as Halfords’ takes some serious investment, so they brought in the experts: 42group. 42group has been providing copywriting and content support for Halfords since 2019. We help the retail giant to redefine its voice online and supercharge its SEO.

We worked with the exceptional in-house SEO team to provide new category content and product descriptions for the site, covering motoring, cycling, tools and technology.

We began by identifying high-value keywords and used these to create all on-page content, including page titles, metadata and the meaty content that delights search engine algorithms and drives clicks.
In total, we’ve produced hundreds of optimised product pages, blogs, landing pages and more. Everything has been delivered on-brand and on time, embodying the personal tone of voice that the brand is synonymous with.

The results? Halfords has strengthened its position as the UK’s leading mobility retailer. If you want a bike, part for the car, roof rack, or e-scooter, you know where to go…

The project involves everything we love: research, copywriting, and content. And cycling. We can’t forget our first love.

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