Southmead Project’s epic #PaddletoParliament

Why 42group’s content and marketing expertise  is supporting Southmead Project to set sail for London.

At 42group we love a challenge, so when 72 year old Southmead Project CEO Mike Peirce approached us to provide some charity content and marketing support, we couldn’t say no.

Let’s run through what they’re doing. Mike (72) and his brother Terry (75) are rowing from the West Country to the Houses of Parliament. In a week. In canoes.

That’s 5 days, 100 miles and 147 years.

And that’s our #PaddletoParliament strapline.

You’re going to ask why, and we did too…

Mike, Terry and their merry band of rowers will be carrying a letter that calls for a cross-party review of charity funding for victims of child abuse. At the moment, charities like Southmead Project have to work tirelessly to raise enough money to stay afloat.

Every penny they receive goes straight toward delivering the life changing services they provide to adult survivors of abuse. But it’s not enough, so they’re asking for more secure long-term funding for all charities that work with children and adult victims of abuse.

They’re sitting down and rowing to London to make a stand.

We loved the idea, but never thought it would happen – but it is. We managed the press launch, welcoming ITV Westcountry, Made in Bristol TV, the Evening Post, BBC Radio Bristol and a whole host of others.

Bristol Rugby Club and their charity foundation were on hand throughout the day to capture the highlights, even creating us a short – and suitably wacky – video.

The crew will set off from Devizes Wharf, Wiltshire on 11 September, and will arrive in the heart of London on Friday 15 September.

There to greet them will be Bristol’s newest and youngest MP Darren Jones. A passionate supporter of the cause, Darren is fully behind Paddle to Parliament, and has agreed to accept the letter and hand it over to the Prime Minister.

We’ve advised Mike not to stick a name on it just yet, because who knows who will be Prime Minister by the time they get there?

During the project we will be working with Mike and the team to generate media coverage, creating content on social media and helping to take the message to the rest of the UK.

You can track the progress of Mike and his crew on the Southmead Project’s Paddle to Parliament pages.

If you want to contribute to the amazing work of Southmead Project, you can donate at the charity’s Just Giving page.

Paddle to Parliament is about doing something incredible, and we love it. At 42group we’re charity marketing and charity content experts. Whatever message you want to get across, we can help you tell it.


 If you’re looking for helping hand with your charity marketing, social media and content, contact us today.