Czech start-up Kiwi.com takes a unique approach to finding you the cheapest flight. Using your starting point and destination it scans over 18 billion available flight combinations, putting together the cheapest – but not necessarily the quickest – combination.
Formerly known as Skypicker, the start-up has grown from two guys in a basement to more than 500 members of staff, from over 55 countries. Their expansion has been based on a strong brand and a compelling offer – but everything can be improved.
Over the past couple of months we’ve been working with the marketing team powering Kiwi’s social media growth plans to help them redefine their online offer.
We’ve provided compelling content for Facebook, Google Play, Twitter and Instagram which has been translated into over 50 languages. We’ve worked on scripting videos and films to promote their unique approach to flight booking.
The job is a great example of how to package a seemingly simple proposition in new ways. As part of the brief we provided various content routes, which Kiwi can change. Over time, they can learn more about their customers, most important learning what compels them to make a purchase.
Working with the digital marketing team powering the expansion of this growing brand has been exciting and challenging. It’s a lean, agile and fast-paced way to work – and we love it.
If you’re a digital agency or a client looking to propel your app through content, then speak to 42group today.