Lenovo is one of the world’s leading manufacturers of computer equipment. To support its expansion across Europe the tech giant needed insightful content written for a specialist audience. It’s what 42group does best…

Lenovo created thought leadership site Think-Progress.com to help inform and inspire a CIO-level audience. Our role is to tackle the technical aspects of IT, creating compelling content for discerning specialists. Cloud computing, data security, IT Strategy, social media and more have all been topics that we’ve approached with a confident and compelling tone of voice.

The challenge was to create content with real value and to the highest journalistic standards. It’s what Lenovo’s customers expect and deserve.


Everything was written to exacting standards, with a focus on SEO. As well as all content, we created suggested social posts to help promote the work.

At 42group we love getting deep into the details of new and emerging technology. But it’s more than just understanding it, we need to sift through the noise and get to the story behind the press release. You can judge for yourself how well we’ve done by taking a look at the contributions from Lawrie and Gina.

If you would like to discuss how our tech content experts can help you, the contact us today.



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Content, Strategy


March 16, 2018

digital communications, IT, Tech blogs, tech insight, Tech PR, Technology blogs