The National Trust has been protecting the UK’s most important and impressive buildings since 1895. It’s a 24/7 job, so when they were looking for weekend social media support 42group were happy to help.

The National Trust’s social accounts are incredibly active, with over half a million followers, as well as members of the public seeking to interact with the brand.

Our role was to manage Facebook and Twitter accounts for the National Trust out-of-hours, dealing with hundreds of enquiries across the weekend adhering to strict brand guidelines.

Working behind the scenes we provided essential support for the in-house team, maintaining a strong brand identity and consistent tone of voice. We also helped hundreds of people enjoy their weekends at a National Trust property.

A country with no past, is a country with no future – and in the UK our history is in good hands with the National Trust. We were happy to play a small part in protecting it.

If you’re a heritage organisations, national charity or challenger brand we can help you. Get in touch today.

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Social, Strategy


June 27, 2016

24/7 social media, Facebook management, out of hours social media, social media agency, social media Bristol, Social media content management Bristol, social media management