Did you know that 42group is a leading provider of SEO content services? You do now. If you’re searching for a reliable SEO copywriting service to partner with then we’re here. For over two decades, we’ve provided expert SEO content services to the world’s largest corporations, innovative start-ups, and transformative organisations.
We love SEO content, but we offer clients more than a basic SEO copywriting service. We are a trusted partner for businesses that want measurable and lasting results. Why? Because we deliver exceptional, customer-first SEO content that improves rankings and builds long-term connections.
Our in-house team of content experts offers a comprehensive SEO content service – from scoping and strategy to creation, optimisation, and analysis. Whether you need a single project or large-scale content delivery, 42group is the partner you can trust. Ready to elevate your search performance? Contact us today.
What makes us so special? We offer a complete, strategically driven copywriting service. Here’s what that involves…
What makes 42group a trusted SEO content partner?
When we founded 42group in 2015, we began as an outsourced SEO copywriting and content service for digital agencies. Built by journalists and SEO specialists, we’ve evolved into one of the UK’s most sought-after providers of SEO copywriting services.
Today, we’re proud to work with household names like Google, Deloitte, Halfords, Monster, Shopify and Pfizer alongside high-growth disruptors across all industries. We also work with fast-growth start-ups in a range of industries, specialities and sectors.
You might imagine a huge office with hundreds of people busily typing away. But like most digital-first businesses, we operate a hybrid model, blending in-house expertise with trusted associates for large-scale projects. Our systems are designed to deliver tailored SEO content services efficiently, ensuring every client receives exceptional results on time and on budget.
You can find some examples of our SEO content and copywriting work here. This is a snapshot of what we do, but it doesn’t include everything. The best thing to do is contact us.
What does an SEO copywriting and content service involve?
SEO copywriting is more than just producing endless blogs based on specific keywords, despite what many SEO agencies and “experts” will tell you.
We know – through over two decades of experience – that achieving top rankings on search engine results pages (SERPs) requires strategy, creativity and insight.
That’s why our SEO content service is designed to provide a comprehensive programme of support to help you achieve rankings – and remain there. Strategy is the basis of long-term SEO success.
So, how does this SEO content service work? Here’s a basic outline:
- Customer analysis: We help you understand your audience, from the search terms they use to their preferred content styles and channels. This customer-first approach ensures every piece of content connects with your audience and algorithms. As well as crunching numbers and checking out stats, we can interview key stakeholders and customers and incorporate social listening to help us build a comprehensive and clear picture.
- Competitor audits: By analysing your competition, we identify gaps and opportunities to craft an original strategy that outperforms others. Your competitors’ content and copywriting can provide information and insights on what works and what doesn’t for your audience. This step is about learning from your competitors, not about copying what they do.
- SEO content strategy: A successful strategy should be a comprehensive content plan to boost rankings, engagement, and authority – tailored to your unique goals and audience. We’ve gone into this in detail in our SEO content strategy guide.
- SEO copywriting and content creation: Once all the background work has been done, it’s time to create high-quality, optimised content delivered to spec, on time and within budget. Whether it’s web pages, blogs, whitepapers, or PPC ads, our team delivers SEO copywriting and content that connects. When we work with partners, we have a tried and tested approach that’s trusted by some of the UK’s biggest companies. While we’re creating the content, you stay in control.
- Content management: From strategy to execution, we’re a full-service SEO copywriting and content partner that ensures every step aligns with your objectives and connects with your audience.
- At-scale delivery: Need high-volume content? We specialise in delivering over 50 pieces per month, ensuring consistent quality and impact.
Why choose a professional SEO content writing service?
SEO content is (or should be) a vital part of your overall digital marketing strategy, which is why we always find it surprising when customers look to cut costs in this area. The digital agency, developers and designers all get paid – yet when it comes to creating the content, it’s where costs are often cut.
We’ve struggled to understand why. Perhaps it’s because, given time, most business owners, marketers and SEO people think they can create content that connects (which they can’t). Maybe they’re happy to trust a cut-price freelancer on Fiverr and feed the race to the bottom. Or could they have bought into the AI hype train and believe that AI content and copywriting will boost SEO all for the price of £20 a month (or whatever it costs these days).
None of these things is true.
Investing in professional SEO content agency services is essential for businesses that want to grow online. Publishing professionally written, audience-first content is vital for establishing a strong presence in SERPs and maintaining it. When you create content with value and insights, you build a competitive advantage that others can find impossible to challenge.
All agencies will tell you why they’re the best. But they’re not because we are.
Working with a specialist agency like 42group ensures:
- Customer-first content: We create unique, audience-focused content that engages your readers and drives SEO success. The strategy we develop for each client goes beyond the simple and superficial analysis of other agencies to dig deeply into the pain points, priorities and personalities of your audience. This is essential for creating content with value.
- Long-term results: Our expertise and the strategy we develop are designed to deliver long-term, sustainable success. SEO content and SEO copywriting aren’t a short-term route to increased revenues. You should understand that investing in content is a long-term commitment, and you’re much more likely to succeed when you work with a partner.
- Expert execution: With over 20 years of experience, we know what it takes to craft content that performs. We’ve witnessed the evolution of SEO from its previous place as part of the dark arts of digital marketing to today, when it’s acknowledged as a critical part of every organisation’s promotional plans.
We’re going to tackle this head-on now. Cut-price alternatives and AI-generated content may seem tempting, but the result is poor-quality copywriting and content that will harm your brand and rankings.
When you work with an agency like 42group, our SEO content creation service is designed to create content with value for your audience and for search engine algorithms.
Should you trust your SEO agency to provide blog content services?
No – and here’s why.
Regardless of how experienced, professional and persuasive your SEO content agency is, their focus is on the technical aspects of ranking your website (or should be). SEO copywriting and content isn’t a science and no matter how good your brief or keyword planning tools are, they can’t provide the spark of creativity in your content that establishes a genuine human connection.
At 42group, we can.
Can’t AI write my SEO content?
You know (even if you don’t want to admit it) that AI-generated content lacks the creativity, insights and originality needed to build connections with your audience.
AI is basically the equivalent of an averagely talented early career writer. And you wouldn’t trust the success of your website and brand to the latest work experience member of staff would you?
You can’t compare AI SEO copywriting to our human-led approach that delivers content that engages and performs. We can’t guarantee success, of course, and neither should we. SEO changes so quickly – but content today, at least, human-created SEO content is your best chance of ranking highly.
SEO content packages
SEO copywriting agencies can shy away from talking about costs, because it’s often a challenge to pitch it at the right level. Set your price too low and you’ll lose out on any deal, which is a surefire way to build resentment (and go bust). If your costs per article are too high, you could lose out on the job.
It can also be hard to provide clear costs without understanding the complexities of each job. A 2000-word blog post about a general topic could take a day, but one on a complex aspect of science, technology or research could take a week.
The best projects are ones in which costs are clear and reasonable, and both partners work with respect for each other.
Contact us, and we can develop an SEO copywriting service package that delivers the outcomes you want at a reasonable price.
Your SEO content service questions answered
It wouldn’t be much of an SEO blog without an FAQs section, would it? So here’s some answers to SEO content service questions. If you’ve got any additional questions, just get in touch today.
Why work with 42group?
42group comprises more than content writers; we’re researchers, strategists, optimisers, and trusted partners for the organisations, businesses, and brands we work with. Work with us, and you’ll find that our team delivers fresh, authentic content that aligns with your goals and plays a large role in helping you achieve measurable improvements in ranking and engagement.
Should I choose an SEO freelancer or an agency?
We respect the army of SEO content creators and copywriters. While freelancers may be suitable for small projects, larger agencies like 42group have the capacity, capability and consistency to deliver content at scale.
The choice to work with an SEO freelancer or agency shouldn’t simply come down to cost; it should include your aims, aspirations and objectives for content. Can a freelancer help you achieve these things or not?
We know the cost of copywriting can appear high and that cash is tight, but you really do get what you pay for and the added peace of mind, confidence and creativity from an agency will pay itself back over the long run.
Can you help with content strategy?
Absolutely. Our SEO content service includes strategic planning to align your content with broader business objectives, ensuring every piece contributes to your success. It’s a part of our overall package and while it’s not a prerequisite for a partnership, we find it’s often the basis for the best and most effective results.
How much does an SEO blog writer cost?
Rates are defined by the writer and the client and usually come down to the length of content, its complexity, the industry sector or speciality, and the speed of delivery. This means it’s almost impossible to provide an accurate figure, but if you’re planning out a content strategy, prices for a 1,000-word blog begin at £150.
What does an SEO content and copywriter do?
An SEO copywriter is an expert at finding the right words for your website, content, blogs, articles, adverts and more that use keywords and insights to connect with your audience. On the surface, SEO copywriting can seem mechanical, like simply putting together blocks of content according to a formula. This is precisely how AI writing assistants (like SEMRush) and LLM-based AI writing assistants work. The result is utterly banal, boring and basically worthless content.
SEO copywriters start with a blank sheet of (digital paper) and come armed with all the information we gather as we build your strategy. They combine these insights with a natural flair for creativity, writing and storytelling to generate copy and content that engages your audience.
Is SEO copywriting profitable?
For an agency, freelancer or writer, SEO copywriting can be profitable – but it’s also a highly competitive industry that demands a specific set of skills (as Liam Neeson once said). The market is crowded and it’s accelerating a race to the bottom. That’s not to say that skilled writers aren’t in demand (because they are), but finding clients who are willing to pay is becoming harder.
If you build a successful business, SEO copywriting can be profitable, but that takes time and demands a commitment to creating high-quality work. There is no shortcut to building a profitable SEO content creation business.
Which is better, SEO or copywriting?
Both SEO and copywriting are essential aspects of a successful digital marketing strategy. There is no shortcut to success; you’ll need to invest time, money and effort in all aspects of digital marketing to have an impact. In the end, the balance will depend on your business and objectives, as well as how competitive your sector is.
