The spirit of adventure
As communicators we have the power to change the way people think and feel. It’s our job to use this power to make a difference.
It all starts with a story….
At the top of Mount Everest, is a small white envelope. Inside the envelope is a crucifix.
Sir Edmund Hillary placed this little bit of history at the summit in 1953 when he and Tenzing Norgay became the first men to conquer the world’s tallest peak. Tackling treacherous terrain, precipitous drops and surviving what must surely be the world’s scariest ever camping trip less than a thousand feet from the summit, Hillary and Norgay made it becoming the first men to stand on top of Everest – at an incredible 29,029 feet above sea level.
The story goes that, after failing in his own attempt, the fatigued expedition leader Sir John Hunt pressed the envelope into Hillary’s hand and asked him to place it at the peak if he reached it.
Where Hunt failed, Hillary of course succeeded.
Getting to the top of Everest was a mammoth feat of endurance; with Hillary having to temper his burning desire to reach the top of the mountain with the reality that danger and death were potentially around every corner.
After an arduous journey that tested Hillary and Norway physically and emotionally, when he reached the summit Hillary was as good as his word.
Kneeling down, he moved away some snow and placed this envelope on top of the world.
The envelope may have gone; blown away on the wind or trampled underfoot by those who have followed in Hillary’s footsteps.
It may never have existed.
What remains is the story – and what a story it is.
Simple, clear, compelling
The details of Hillary’s adventure is captured in the book High Adventure.
In a modern world that’s described and defined by superlatives, Hillary’s austere writing style – as pared down as the 40lb pack he carried up on that incredible expedition – can feel odd.
Describing monumental feats of bravery, or detailing moments of extreme danger, his lack of ego or lust for recognition shine out. What Hillary does do is very special indeed.
He captures the spirit of adventure – and it’s infectious.
Hillary’s great skill is in using simple language to convey a sense wonder and adventure. It’s inspirational to the reader.
He may have sought out the world’s highest mountains, but inspiration can come from the smallest places. Our role as professional communicators is to capture this, channel it and share it.
Stories that inspire
We have always loved reading about these great adventures, incredible discoveries or amazing achievements. Our shelves are weighed down with books which document these feats. Reading them, it’s easy to become complacent but we should never lose the sense of wonder we once had.
It’s more than just recognising it. As writers we should actively attempt to capture it and – using words, and all of the skills we possess – share it as widely as possible.
As an agency we create marketing campaigns and compelling content for leading brands, businesses and charities. We might believe the subjects we’re working on and the clients we’re working with are fascinating.
As writers and it’s our job to make you feel that way too.
It’s all about capturing the spirit of adventure.
It all starts with a story. Let us help you tell yours.
42group is a leading Bristol communications and marketing agency that helps organisation to tell their stories. We also aren’t afraid to share our insights either.
We help our clients to help them develop, design and deliver marketing, communications and content campaigns that make a difference. If you’d like to chat about how we can help you tell your story, contact us today.