100% customer-focused content

Does your content really connect with customers? You’re the experts in what you do, but your audience holds the power – so give them what they want. We call it customer-first content. The result is better rankings, more clicks, and greater engagement. Sounds good, right?

What we do

Creating valuable content is vital (not our words, Google’s). So why do so many brands get it wrong? They publish page after page (or blog after blog) of poorly written content that’s aimless, pointless, and irrelevant. Sound familiar?

At 42group, we’re 100% focused on customer-first content. Every piece of content is optimised for performance, perfectly written, and pops off the page. By developing a deep understanding of your audience, we can do more – creating blogs, websites, and whitepapers that are original, authentic, and engaging.

All content is written by our trusted in-house team and that won’t change. We promise there’s no AI, outsourcing, or corner cutting. Just real people, working together to create great work. It’s what we’ve been doing for 10 years, with some of the world’s biggest brands, disruptive start-ups, and life changing organisations.

In a world where trust in business and brands is falling, we believe customer first content is the only way to build sustainable success (and smash SEO, obviously).

Content services


Customer analysis


Competitor content audits


Content strategy


Keyword analysis


Content creation


Content management


At-scale content delivery (50+ pieces per month)


Content editing


AI-content support (ChatGPT & others)


Page titles & meta tags

Is your content 100% focussed on customers?

Only by understanding your audience can we develop content that engages and inspires them – so that’s where we start. We’ll take the time to learn about your business and brand, before developing a content strategy.

We ask lots of questions, but when it comes to content, we provide all the answers. Whether you want a single blog, or want to invest in a long-term content collaboration, we’re your ideal partner.

As you can see from our portfolio, we work with leaders in healthcare, science, and technology – but can use our content strategy skills for any business that wants to connect with their customers.

Get in touch

Content sectors

We create content for leaders in healthcare, science, technology, and more.

Want to connect with your customers?

Get in touch!