100% customer-focused content

Does your content really connect with customers? You’re the experts in what you do, but your audience holds the power – so give them what they want. We call it customer-first content. The result is better rankings, more clicks and greater engagement. Sounds good, right?

What we do

Creating valuable content is vital (not our words, Google’s). So why do so many brands get it wrong? They publish page after page (or blog after blog) of poorly written content that’s aimless, pointless, and irrelevant. Sound familiar?

At 42group, we’re 100% focused on customer-first content. Every piece of content is optimised for performance, perfectly written, and pops off the page. By developing a deep understanding of your audience, we can do more – creating blogs, websites, reports, promotional, whitepapers and more that are original, authentic and engaging.

All content is written by our trusted in-house UK team and that won’t change. We promise there’s no AI, outsourcing or corner cutting. Just real people, collaborating to create great work for our clients. It’s what we’ve been doing for 10 years, with some of the world’s biggest brands, disruptive start-ups and life changing organisations.

In a world where trust in businesses and brands is falling, we believe customer first content is the only way to build sustainable success (and smash SEO, obviously).

Content services


Content strategy


Competitor content audits


Content brief creation


Keyword analysis


Content creation


Content management


At-scale content delivery (50+ pieces per month)


Content editing


AI-content support (ChatGPT & others)


Page titles & meta tags

Is your content 100% focussed on customers?

Only by understanding your audience can we develop content that engages and inspires them – so that’s where we start. We’ll take the time to learn about your business and brand, before we begin the content creation process.

Whether you want a single blog, or want to invest in a long-term content collaboration, we’re your ideal partner.

As you can see from our portfolio, we work with leaders in healthcare, science, and technology – but can use our content strategy skills for any business that wants to connect with their customers. We’re happy working with customer in the UK, Europe, the USA and Asia.

If you need authentic and original copy for your business or brand, get in touch.

Get in touch

Content sectors

We create content for leaders in healthcare, science, technology, and more.

Want to connect with your customers?

Get in touch!