Healthcare content

Connect with clinicians, patients and the public

We’re a healthcare content agency that can help you communicate clearly with any audience. Whether you’re sharing details of a new service, promoting a product or treatment or refreshing your healthcare brand, we can help.

What we do

At 42group, we have a long history of healthcare content creation. We have worked with the NHS, independent care sector and third-sector agencies. We’ve also worked with the world’s biggest pharmaceutical and medical device companies, helping them to communicate clearly with clinicians, patients and the public.

We understand the ethical, legal and emotional challenges of creating content for your audience. Our focus is on bringing clarity to your communications, helping you to cut through the noise. In a rapidly changing healthcare environment, with increasingly personalisation and digitalisation, it’s more important than ever.

Healthcare content services


Healthcare content strategy


Medical content marketing


Healthcare content creation


Medical website content


Copywriting for healthcare


NHS annual reports


At-scale content delivery (50+ pieces per month)


Healthcare content editing


Healthcare content rewriting


Page titles & meta tags

Does your healthcare content cut through?

Content has to speak to your audience in an authentic way. Does yours?

If you’re struggling to find the right words, we can help. We offer a full range of healthcare content and healthcare copywriting services to clients across all sectors. We have long-standing relationships with the NHS, pharmaceutical companies, independent providers, and the third-sector.

Our team includes a range of ex-journalists and former healthcare copywriters and content producers with an unrivalled knowledge of the UK health sector.

Contact our healthcare content team for an initial discussion of your requirements.

Get in touch

Healthcare content FAQs

What is healthcare content?

Healthcare content is any written information that you need to promote your medical product, service or solution. That can include your website, promotional materials, reports, social media content and more.

Why should I work with 42group?

We’re healthcare content experts with a huge range of experience working with leaders in primary and secondary care, the pharmaceutical and medical device sectors, independent care providers and charities.

Do you work with the NHS?

Absolutely! We’ve worked with the NHS for over a decade, including PCTs, CSUs and a wide range of other NHS-affiliated organisations. We understand the NHS style guide and the requirements of writing for a diverse audience in an engaging way.

Have you worked with the pharmaceutical sector?

At 42group, we’ve worked with several of the world’s largest pharmaceutical and medical device manufacturing organisations. We understand the legal and ethical duties of creating content for clinicians, patients and the general public.

Is healthcare content marketing important?

We would argue that healthcare content marketing is critical in 2023. Your audience wants to engage with organisations they can trust. Your website becomes a crucial communications channel, enabling you to speak directly to them. We can help you find the right words.


Got a question?

We’re always here to answer any healthcare content questions you might have. You can email us at: hello@42group.co.uk or call us on +441173694042.

Want to connect with your customers?

Get in touch!