Scroll-stopping creative ideas

Great copywriting isn’t stealing a song lyric or knocking out a punchy pun; but about connecting with every customer. Want to know how?

What we do

People have a well-developed BS filter that means they get frustrated by lazy slogans, cut-price copy, and uninspired creative ideas. How about you?

Truly great copywriting captures the rational, technical, and emotional aspects of a brand to cut through the noise. It’s unique, inspired, and unforgettable. It’s not easy, but that’s what we aspire to do for our customers.

Why does is matter? Because your audience wants to connect with purpose-led and value-driven organisations that they can believe in. It’s your business, your vision, and your voice – it’s our job to find it.

When we do, we can apply it across every aspect of marketing and communications offer. At 42group, we offer a complete range of copywriting services, from conceptual ideas for new products brands and services, to text for brand websites, product copy, promotional materials, videos and animations.

Copywriting services


Tone of voice guidelines


Style guides


Product descriptions


Ad copy & content


Animation scripts


Brand storytelling


Landing pages


Workshops & training

Say something original and authentic…

In a competitive world, your brand needs to stand out. To do that, you need to say something (anything!) original and authentic. (Are you really passionate about that insurance product? Thought not…)

42group works with leading brands and businesses, developing creative ideas that build human connections. We’ll help your brand lead the pack, not be left behind picking up the pieces. We’re an agency for brands that are bold (not boring).

We work with leaders in healthcare, science and technology – but can apply our copywriting expertise to any audience and any sector.

Get in touch

Copywriting sectors

We create content for leaders in healthcare, science, technology, and more.

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Want to connect with your customers?

Get in touch!