Copywriting that creates human connections
We know that charities like yours face a battle to raise awareness and remain relevant in an increasingly competitive environment. At 42group, we can help you with copywriting and content that reaches people, changes perceptions and drives donations.
If you’re searching for a charity copywriting partner, the answer is 42.
What we do
Charities need copy and content that’s active and authentic, speaking with a unique voice that goes beyond bland platitudes to communicate your cause.
We work with charities of all sizes and some of the world’s biggest brands, including Google, Deloitte, Pfizer, NHS, Cambridge University and more.
We’re focused on ensuring all copy cuts through the noise and establishes a human connection with your audience. Whether it’s through your website, a case study, impact report or direct mail shot, the approach and the outcome is the same – copy that inspires action.
We offer a complete range of copywriting support and content creation services.
Charity copywriting services
Website copywriting
Case studies
Annual reports & impact reports
Fundraising packs
Social media copywriting
Email & landing page copy
Copy editing
SEO copywriting
Connect with a charity copywriter
42group specialises in developing creative ideas and creating copy and content that builds human connections. We can help your charity find its voice and tell its story.
If you need a charity copywriting partner, contact us today.
Get in touch
Our work
Roche Diagnostics
Content, Copywriting, SEO
Partnering with a global leader in health-tech innovation
Charity copywriting FAQs
What is charity copywriting?
Charity copywriting cover a range of creative tasks, including writing for websites, creating case studies and impact reports, direct response copy (emails and newsletters), social media content and adverts.
Essentially, charity copywriting includes anything involving words. In the marketing world, we categorise things like blogs as content, but the difference is semantic (and at 42group we’re charity copywriters and charity content producers).
Why should I spend money on charity copywriting?
Do you want your charity to appear professional while connecting directly with the people that matter? In essence, that’s what copywriters do. (Well, the good ones).
You’ll find a huge range of charity copywriters online, from individual freelancers to large agencies. 42group sits somewhere in the middle. We’re large and experienced enough to support charities of all sizes, but with a personal touch and engagement you only get with a small agency.
How do charity copywriting agencies work?
We can’t speak for every agency, but at 42group, the first stage of every project is developing a brief. You may have a fully formed brief already written or require some support. Either way, we’ll work to develop a brief with a clear audience, deliverables, timescales and outcomes.
This provides our basis for engaging and the creation of our work plan (and project estimate).
How much does charity copywriting cost?
It really depends on the nature of your project, size, deliverables and processes. We provide all clients with a clear estimate of all costs before we start working together.
While some people consider copywriting a cost, it’s better for us all if you consider it an investment in building your brand.
Why should my charity choose to work with 42group?
Do you want to work with an agency that understands the charitable sector but also has a broader range of experience with commercial clients like Google, Deloitte, Pfizer and more?
The clients we work with value your expertise and the insight we bring. Our approach is to use commercial approaches to audience engagement and brand building and apply these to the charitable sector.
Do you edit charity websites?
Absolutely! We regularly work with clients to help them refine and improve their charity websites. We can do everything from a basic (and cheap) refresh to an entire rewrite. It depends on your budget, expectations and expected outcomes.
The best thing to do is to message us and we’ll chat you through your options.
I’m a charity copywriter, do you have any jobs?
We’re always interested in people with skills that can help our clients. You can send us an email at hello@42group.co.uk.
Got a question?
We’re always here to answer any charity copywriting and content questions that you might have. You can email us at: hello@42group.co.uk or call us on +441173694042.