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Strategy

Communications & marketing strategy with impact

We create audience-first communications, content and marketing strategies that deliver immediate impact and sustainable results. Using our cross-sector skills and experience earned through senior roles and successful projects with some of the world’s leading organisations, we create multi-channel strategies that inspire audiences, satisfy algorithms and create new connections.

What we do

Creating a marketing, communications or content strategy isn’t simply about developing a list of audiences, channels and activities. It’s about building a comprehensive and coherent plan for change. Every channel and output must have a defined audience, a clear purpose and a strategic outcome.

The best strategies are built on data, insight, and some good old-fashioned  intuition. We use the latest tools, technologies, and techniques we’ve learned as a Google partner, coupled with decades of experience in marketing and communications leadership. The result is an integrated and effective strategy that can position your brand at the centre of your audiences’ attention.

It’s all about results, so every communications and marketing strategy has clear deliverables with quantifiable metrics so you can track outcomes and measure impact.

Communications & marketing strategy services

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Audience identification & segmentation

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Channel selection

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Integrated campaign planning

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Content strategy

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Digital marketing strategy & SEO optimisation

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Project management

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Message framework development

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Project planning & delivery

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Analytics

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Performance reporting

Struggling to define your strategy?

We can create a communications and marketing strategy that cuts through the noise and establishes you as a thought leader in your sector or speciality. We’re confident, capable, and ready to start.

42group works with some of the world’s biggest brands and businesses, developing content strategies that build human connections. We believe that only by understanding your audience can we develop content that engages and inspires them so we start there and begin to build together.

We work with leaders in healthcare, science, technology and the public sector – but can use our communications and marketing strategy skills for any organisation that wants to do better.

Contact us today to connect with a content strategist.

Contact us

Strategy guides

We’re all about sharing, so here are some essential guides to help you create better content strategies, SEO strategies and more…

 

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Get in touch!