X

Strategy

Customer-first strategy with impact

We develop customer-first content strategies that deliver immediate impact and sustainable results. We use our experience to help identify stories that resonate with your audience, satisfy algorithms, and build human connections.

What we do

Creating a content strategy isn’t simply about developing a list of blog posts and then creating briefs. Every piece of content must have a defined audience, a clear purpose, and a strategic outcome.

The best strategies are built on data, insight, and some good old-fashioned journalistic intuition. We use the latest tools, technologies, and techniques we’ve learned as a Google partner, coupled with decades of experience in digital content creation. The result is a digital strategy that can position your brand at the centre of attention for your audience.

It’s all about results, so every content strategy has clear deliverables with quantifiable metrics so you can see for yourself the impact great content can have.

Content strategy services

Icon

Audience identification & segmentation

Icon

Channel selection

Icon

Content brief creation

Icon

Content creation

Icon

SEO optimisation

Icon

Project management

Icon

Content delivery

Icon

Proofreading & quality assurance

Icon

Analytics

Icon

Performance reporting

Struggling with your content strategy?

We can create a content strategy that cuts through the noise and the nonsense. We’re confident, capable, and ready to start.

42group works with some of the world’s biggest brands and businesses, developing content strategies that build human connections. We believe that only by understanding your audience can we develop content that engages and inspires them.

We work with leaders in healthcare, science and technology – but can use our content strategy skills for any organisation that wants to do better.

Contact us

Strategy guides

We’re all about sharing, so here are some essential guides to help you create better content strategies, SEO strategies and more…

 

Want to connect with your customers?

Get in touch!