The UK’s Cell and Gene Therapy Catapult (CGTC) is leading a revolution in medical science. The government-funded organisation provides guidance and finance to give the UK a global advantage in cell and gene therapies.
We quickly diagnosed that CGTC was suffering from an outdated website and confusing copy. We worked with the in-house communications team and industry experts to translate complex concepts, treatments, and therapies into (relatively) plain language.
We took the website, team and organisation from concept to copywriting and delivery. Our role was to make the content clear and accessible, but without losing the scientific accuracy and research rigour.
