Thought Leadership

Create conversations, capture imaginations

Thought leadership content, published through LinkedIn and your website, is a crucial part of any B2B brand building strategy. But only if your content cuts through. At 42group, we create thought content, including blogs, Q&As and case studies that start conversations and create connections.

What we do

We’ve worked with brands and B2B leaders, including Google, EON, Deloitte, BCG and Roche Diagnostics to create thought leadership campaigns that go beyond basic blogs to build genuine connections.

It’s all about using content strategically. The result is thought leadership content and campaigns that increase engagement, build new audiences and deliver sustainable SEO benefits.

How? By going beyond superficial brand messaging to find the priorities, pain points and priorities of your target audience. Doing so creates content they want to read and share.

Thought leadership services

Audience identification & segmentation

Thought leadership blogs

Case studies

Q&As

SEO optimisation

Thought leadership strategy

LinkedIn advice

LinkedIn advertising

In-depth interviews

Performance reporting

Thought leadership content that connects

As experienced journalists, we know how to tell a story. That’s a start, but thought leadership content is about sharing a perspective and shaping conversations. The best thought leadership content gets readers to ask questions, provides answers and challenges perspectives.

We know this, because we create it.

Contact us today to connect with a thought leadership content strategist.

Contact us