Searching for an experienced SEO copywriter to work with? You’ve found 42group – the UK’s leading SEO copywriting and SEO content agency. We’ve been working as SEO copywriters for over two decades, helping the world’s largest businesses, most exciting start-ups and world-changing organisations to create connections with audiences and deliver for algorithms.
Today, we’re the number one SEO copywriting agency people who want a content partner they can trust. Why? Because we’re exceptional SEO copywriters that deliver real and long-lasting ranking improvements for the clients we work with.
Our in-house SEO copywriters can support you with all aspects of SEO copywriting and content. We can manage projects of all sizes and in all sectors from initial scoping to strategy, content creation, optimisation, posting and analysis. TLDR: If you’re searching for a leading SEO copywriter to work with you, then get in touch. If you want to know more about 42group, then carry on reading…
Who is 42group?
If you’re going to work with us, we should take the time to tell you a little bit about who we are, what we do and why we’re a great choice for SEO copywriting.
The agency can trace its history back to 2015 when we started as an outsourced SEO copywriting partner to digital agencies. Founded by journalists and SEO experts, over the last decade, we’ve worked as hard as we can to become one of the UK’s most in-demand SEO copywriting agencies.
Today, 42group works with some of the biggest brands around (like Google, Deloitte, Pfizer, Monster, BCG, and Shopify). We also work with disruptive and high-growth businesses in all sectors and specialities.
We have a core in-house team of SEO copywriters, SEO strategists, editors and content optimisers. We’re based in the beautiful balloon-loving city of Bristol, but we operate a hybrid model. Large projects will use a combination of in-house staff and trusted associates to deliver your SEO copy and content. We’ve developed processes and platforms that enable us to deliver SEO copywriting at-scale, on time and on budget.
What does an SEO copywriter do?
We know you want to get to the top of page 1 for relevant queries and keywords (and we can help you get there). Consider that your destination. The services below are the means to help you get there and it all starts with understanding who you are and what you want to achieve…
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- Customer analysis – We know that customer-first SEO copywriting involves building an accurate understanding of your customers. This includes the key search terms they use, their preferred communication style, content channel and more. The better your audience profiling, the more effective an SEO copywriter will be.
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- Competitor content audits – We know you’re up against others, wo we can undertake competitors audits, helping to understand what they do well (and badly) and unlock opportunities. The lessons we learn from this process will help us to develop an original SEO copywriting and content strategy that will deliver the results you want (and smash your competitors, obviously).
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- SEO content strategy – You know and we know that a single piece of content won’t deliver long-lasting improvements to search engine rankings. We’ll use our knowledge gained through the profiling and content audits to create an SEO content strategy that will increases your website rankings, position and audience engagement. We’re creative too, identifying new ideas and opportunities to help you stand out, no matter how crowded and competitive your niche.
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- SEO copywriting – It’s time for us to get creative. Our in-house SEO copywriters can deliver high-quality content on word count, on time and on budget. No nasty surprises, just exceptional content from experts. Our SEO copywriters excel at creating web content, blogs, whitepapers, social posts, PPC ads and more. If you need expert assistance, we can always work with an associate to add scale, value and power to your content.
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- SEO copywriting and content management – We’re not an SEO copywriting provider but a partner – and the difference matters. As you’d expect, we have established processes and plans in place to support your SEO activities and help achieve your ambitions. Every client has a dedicated account manager who will guide you through the process. You’re always in-touch and in control.
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- At-scale content delivery (50+ pieces per month) – Need to kickstart your SEO growth with at-scale content? At 42group we love creating large volumes of keyword-optimised and customer-first content rapidly, reliably and to the right standard. It’s stress-free SEO content at-scale.
Why work with an expert SEO copywriter?
Successful businesses invest in SEO copywriting and content – and they pay for it.
We know you’re worried about costs, and investing in an SEO copywriter can be expensive so you’ve searched for alternatives. Your SEO agency may have offered to do SEO copywriting for you. Or you may have an in-house team that has capacity. Inspired by the press and LinkedIn influences, you’re keen to see what AI can do for you.
Right?
If you invest in cut-price content or a low-skilled SEO copywriter (we’re looking at you Upwork and Fiverr freelancers) you’re not going to achieve your ranking potential. The majority of these SEO copywriters don’t have the skills, experience, insights, processes, tools and technologies to create customer-first SEO content. You end up with the kind of generic junk you see on other websites. But not yours, because you value your visitors, right?
At 42group, we focus on creating 100% customer first SEO copywriting that builds human connections. What does that mean in English? Every piece of content we create is 100% unique and original and is focused on your core customers or audiences. This is the only way to ensure your investment in SEO copywriting and content delivers significant and sustainable results.
Our website contains lots of case studies and you can see that we’re trusted to act as SEO copywriters for some of the world’s biggest brands – and we can work for you, too.
This is a basic explanation of our approach to what an SEO copywriter can do for you. Don’t worry, check out the guides and in-depth content on our blog. You can learn SEO copywriting secrets and learn how you can work to boost your website in SERPs.
SEO copywriter FAQs
You’ve learned about what an SEO copywriter is and how they can use their skills to support your business to grow online. Still got some questions? Here are our SEO copywriter FAQs…
Why should I work with an SEO copywriter at 42group?
Are you a business that wants to create SEO content that helps you achieve you to grow online? Of course you do – and that’s why you should work with an SEO copywriter from 42group.
At 42group, our SEO copywriters are skilled, experienced, articulate, creative and collaborative – working with our clients to create content that cuts through the noise. You won’t get identikit content that’s written to a standard (dull) format, but SEO copy that’s fresh, new, authentic and written with authority.
Every SEO copywriter at 42group understands the EEAT guidelines, we’re Google partners, keep up-to-date with all changes and stay in touch with industry experts. But doing that doesn’t’ dilute what we do, it empowers us to create content that builds human connections – delivering for your audiences and algorithms. And, yes, that translates into higher search engine ranking positions.
Should I work with a freelance SEO copywriter or through an agency like 42group?
Freelance copywriters provide a suitable solution to small businesses or those working in niche specialities. Where a freelance SEO copywriter can struggle is when they’re asked to do more than create a couple of blogs. It’s rare (i.e. impossible) for a freelance SEO copywriter to have the skills, knowledge, resources and scale of an agency.
You’ll also find the freelance SEO copywriters will have several clients and often managing conflicting priorities. With an agency, you’ll be the first priority because we have the people we can commit to your project to deliver your outcomes.
If you’re starting out with SEO, working in a complex area where subject-matter knowledge is critical, or don’t need to scale your SEO work, then an SEO copywriter is a good option.
If you aspire to establish a strong and sustainable impact through SEO and want to do that with at-scale content, you need to work with a SEO copywriter at an agency. And that’s when you need to call 42group (or email us, probably easier that way).
What does an SEO copywriter do?
Your SEO copywriter will do anything you ask (within reason). SEO copywriting agencies like 42group specialise in creating high quality and optimised content to improve your search engine ranking.
The number of pieces they create, subject matter, cadence and tone of voice are up to you. You might find you need support with a website write (or re-write), a single blog or a series of up to 50 (and yes, we can deliver at that scale). In fact, at 42group, we can do it all.
Here are some of the things an SEO copywriter can do:
- Content strategy
- Keyword analysis
- SEO content creation
- Content management
- At-scale content delivery (50+ pieces per month)
- Content editing
- AI-content support (ChatGPT & others)
- Page titles & meta tags
Are 42group’s SEO copywriters also content writers?
In digital marketing circles, there’s a difference between an SEO copywriter and an SEO content writer. In the real world, the terms are used interchangeably. The short answer is that yes, our SEO copywriters can, and do, create content as well as undertaking what would typically be classed as copywriting tasks. In the end, if it involves words, we can help.
Can your copywriters help us to develop an SEO content marketing strategy?
Yes. An SEO copywriter isn’t just a content producer, they can have a key role in creating an SEO content marketing strategy, too. In fact, their opinions and insights play a valuable role in sketching out a progressive content strategy, where each piece builds on the preceding one to establish your authority in any content area. Of course, you’ll want your SEO copywriter to create the content too, so the more involved they are in defining the brief, setting the expectations and understanding the metrics, the more valuable the content will be.
Should I work with the SEO copywriter my SEO agency suggests?
It really depends. SEO agencies aren’t copywriters and many will work with low-quality content producers, in many cases to save costs. Do they pass these on to their clients? Not always.
SEO copywriting agencies like 42group are specialists at what we do. We purposefully stay in our lane, producing content for businesses and brands, leaving the technical stuff to SEO experts. This focus enables us to specialise in SEO copywriting and content, putting all our efforts into understanding the elements that improve rankings.
Coming back to the original question, you can spend your money however you wish. The most effective use of resources – and the one that will deliver the best return – is to work with a specialist SEO copywriter at an agency like 42group. Or just get in touch with us.
Should I use AI instead of an SEO copywriter?
Do you value your clients, customers and other core audiences? If the answer is yes, then you shouldn’t use AI. Do you want your SEO position to be stable and sustainable? If the answer is yes, then you shouldn’t use AI. Do you have the skills to assess, edit and optimise content? If the answer is no, then you shouldn’t use AI.
In the end, AI is very artificial and not all that intelligent. The large language models we have create junk content that adds no value, contains no insights and, in the end, won’t boost your brand much at all. Use AI and you’ll get a load of poor-quality SEO content that’s poorly structured, derivative and damaging.
Yes, a poor-quality SEO copywriter can also generate junk (which is why you should work with an expert agency, obviously). But when you work with an experienced SEO copywriter, they’ll bring ideas, creativity and originality to your content. That’s not only going to be effective at engaging your audience it’ll deliver value for the algorithm – which will see you establish a strong SEO advantage which will last. Oh, and you won’t risk your reputation either.