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SEO copywriting agency

The UK's leading SEO copywriting agency

Searching for an experienced SEO copywriting agency? 42group is one of the UK’s leading SEO copywriting and SEO content agencies. We’re the number one choice for agencies, businesses, and organisations that want an SEO content partner they can trust. Why? Because we deliver exceptional SEO copywriting and content that builds human connections and gets results.

We can support you with SEO copywriting, planning, content and more. We’re able to manage SEO content projects from start to finish. We have the skills, capacity and capability to deliver SEO copywriting projects at scale.

TLDR: If you want a quote for an SEO copywriting or SEO content project, you can contact us here. If you want to know more about how we work, read on…

Who is 42group?

If you’re going to work with us, we should introduce ourselves… 42group is an SEO copywriting agency that’s reassuringly old-school in its approach. We started out as journalists. Today, we’re one of the UK’s most in-demand SEO copywriting agencies.

42group works with some of the biggest brands around (like Google, Deloitte, Pfizer, Monster, BCG, and Shopify). We also work with disruptive and high-growth businesses, including SaaS start-ups, healthcare leaders, charities and more.  

The agency is based Bristol, but we operate a hybrid model, using a combination of in-house expertise and trusted associates to deliver SEO content projects for our clients. If you’re searching for an SEO copywriting agency you can trust, then contact 42group.

42group’s SEO copywriting and content marketing services

What is SEO copywriting and content (and what does 42group do)? Great question. Here’s a list of 42group’s copywriting and content services for SEO:

    • Customer analysis – Customer-first SEO copywriting and content need a detailed understanding of who your customers are, their needs, preferences, and preferred content channels.
    • Competitor content audits – We’ll dig into what your competitors are doing with content, establishing industry best-practice and benchmarking the best. We’ll use the lessons we learn from this process to help us to develop an original SEO copywriting and content strategy that’s built around your business.
    • SEO copywriting and content strategy – Individual pieces of content won’t deliver the boost you need. The real power of SEO copywriting is in developing a detailed and results-driven content strategy – and we can lead the process for you. Working in partnership, we’ll create an SEO content and copywriting strategy that increases rankings, website position and search engine placing.
    • Keyword analysis – Keywords are a core part of SEO copywriting, and we know you’ll need to understand what your customers are searching for. Our Google partner experts will provide keyword analysis in an easy-to-read report that can be used to drive and direct your SEO content to deliver results.
    • SEO copywriting– This is the creative part of the process. Our SEO copywriters will get to work creating new website copy, optimise existing content, craft blogs or SEO product descriptions.
    • Content management – We have established processes and plans in place to support your SEO copywriting projects. You’ll benefit from working with a project manager to ensure every piece of SEO copy or content delivers.
    • At-scale content delivery (50+ pieces per month) – Want to smash SEO through copywriting and content? Your business needs content at scale. 42gropu can create large volumes of keyword-optimised and customer-focused content that’s all written by experts. Need SEO copywriting at scale? The answer? 42
    • SEO content .diting – As well as creating 100% original content, we can edit existing to increase relevance, value, and maximise SEO impact.
    • AI-content support (ChatGPT & others) – We don’t use AI to generate content, but if you want to, we can help. How? By explaining how it can be safely integrated into your existing content management processes.
    • Page titles & meta tags –Our Google-approved experts can create short, targeted, and effective page titles and meta tags.

What’s customer-first SEO copywriting?

We focus on creating 100% customer first SEO copywriting. What’s that? It’s about ensuring that everything that you create is entirely focused on your clients, customers and other core sudiences. Why? Because delivering for your audience also delivers for algorithms. The result is SEO copywriting that delivers a boost to your brand.

If you’ve read through the 42group website, you’ll know we’re trusted by some of the world’s biggest brands to create SEO optimised website copy, blogs, whitepapers, reports, publications and much more that deliver value to readers. We strongly believe that every piece of content should have a clear purpose – whether that’s boosting your brand, increasing your SERPs performance, inspiring new customers or increasing sales – and it’s our job to help you deliver it.

Customer-first SEO copywriting answer questions, provides insights and delivers value. In a world where trust online is breaking down, customer-first content is critical to adding value to every visitor.

This is a brief outline of our philosophy. If you want to learn more, you can find a series of guides on our blog to help you understand what content is and how you can use it to boost your business.

Do you need SEO copywriting and content?

Then what are you waiting for? 42group is one of the UK’s leading SEO content providers. It doesn’t matter if you’re an in-house digital marketer, SEO agency that needs additional expert support or a start-up looking to scale, we’re here for you. We’ve got SEO copywriters and content pros ready and waiting to answer your email and get to work…

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SEO copywriting agency FAQs

Got questions about what a content agency does and the impact it can have? We’ve answered them below because that’s the kind of people we are…

Why should I work with an SEO copywriting agency?

Do you have the time, skills, expertise and confidence to create customer-first content? If the answer is no, then contact us. It’s that simple. We’re career-specialist SEO copywriters ready to support you. . Connecting you to customers through content is what we do – and we’re one of the best. Take the time to check out some of the people we work with.

What does an SEO copywriting agency do?

Great question. SEO copywriting agencies deliver written content for your business that designed to improve your search engine ranking.

The scope and scale is up to you. A project could be as small as a single blog and as much as an integration SEO content strategy that includes hundreds of blog posts. At 42group, we can do it all.

You can learn about our content marketing services on our dedicated page, but to save you a click, we can help you with:

We do all this with a smile and a friendly attitude you won’t get with other SEO copywriting agencies.

How can I tell if an SEO copywriting agency will work for me?

SEO copywriting agencies have a bad reputation. Too many use cut-price writers, outsource everything or don’t deliver at the quality you need. It can be really hard to see the difference. Of course, every SEO copywriting agency should have a great website which provides a compelling offer. (If not, they’re in the wrong business!)

When selecting an SEO copywriter or SEO copywriting agency, here are five things to ask yourself:

  1. Do they care about you and your customers?
  2. Do they genuinely want to get to know you and deliver a solution that’s built around you?
  3. Do they have proven experience in delivering quality SEO copywriting and content?
  4. Are they trusted by the world’s biggest brands to create content?
  5. Would you go and grab a coffee or a drink with them?

Work with 42group, and you can answer yes to every question, of course. You’ll want your content agency to integrate into your processes and contribute value at every stage. If they’re not doing this, then look elsewhere.

Do you create SEO content?

SEO is such a critical part of any business growth plan and a core part of our business. 42group is a leader in SEO content, developing high-quality blogs that are built around your customers.

Naturally, we can manage the content creation process, but we’re also able to support with SEO content strategy. This includes audience segmentation, keyword identification, titles and tags, content optimisation, editing, and even posting.

The short answer is: Yes, we can create SEO content for your business.

I need help developing an SEO content marketing strategy. Can you help?

Content strategy is where everything starts at 42group. As you can see from our work examples, we’ve created, implemented, and analysed our fair share of content strategies and can help you create one that’s going to deliver strong and sustainable results.

It’s a massive subject and this isn’t the time or place to go into that, but thankfully, we’ve created a guide on how to create an SEO content strategy.

Should I work with a content agency?

If you’ve got the in-house skills, capacity, and confidence to create exceptional quality content, then do it. Inevitably, it’s going to be cheaper and easier as you’re the subject matter experts. (Well, hopefully you are!)

Don’t worry if you’re concerned about creating content. To help you, we’ve produced a series of guides where you can learn the secreted of creating SEO-optimised, professionally structured, customer-first content. check out our blog page.

Can I get my SEO agency to produce SEO content?

Yes you can, but you probably shouldn’t. The core skills of technical SEO are very different to those employed by an SEO copywriter. You can find that outsourcing content creation to your SEO agency can lead to poor-quality, keyword-stuffed content that could damage your business and brand. We know (from experience) that, in some cases, SEO agencies use cut-price content mills or even AI to create content. We’re going to say that doing this could irreparably harm your website’s short-term and long-term ranking and should be avoided at all costs.

Basically, don’t work with your SEO agency to create content, use a the best SEO copywriting agency (which is 42group).

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