Hi, I’m Lawrie Jones, a copywriter and content strategist. Here are some samples of my work and essential information on my experience, rates and availabilty.
- Get in touch at: Lawrie@42group.co.uk
- LinkedIn: Connect here
- Check out my digital CV
Roche Diagnostics UK & Ireland
I have worked with Roche Diagnostics UK & Ireland to create a comprehensive message framework to attract key clients in a high-growth segment.
- Content strategy
- Message framework development
- Website content
- Landing pages
- Interviews & blogs
- PPC ads
Learn more here: Roche Digital Pathology

Net2Go
I worked on content for the brand, establishing an identify and unique style that set NET2GO apart from the competition. I tried to create content that was simple and clear (with many customers speaking English as a second language).
- Brand positioning
- Creative messaging
- SEO keyword analysis
- Content creation
Visit the website: Net2Go

SEO Copy & Content
I work as an SEO copywriter for brands of all sizes, including fast-growth start-ups, leading publications and globally recognised leaders. Here are some samples:

Current & former copywriting & content clients…
Worked as a copywriter, content creator and strategist for a range of clients, including:
- Monster
- Deloitte
- BCG
- Eon
- Cambridge University
- Halfords
- Western Power
- Alder Hey Children’s Hospital
- Diabetes UK
- Alzheimer’s Society
- NHS
What I do: Copywriting & content services
I have over 20 years’ experience as a journalist, copywriter and content specialist. Here’s what I do:
- Website content
- Ad copy & content
- Landing pages
- Blog posts, case studies & white papers
- Email marketing campaigns
- Social media posts
- Tone of voice guidelines
- Style guides & Message frameworks
- Product descriptions
- Animation scripts
- Brand storytelling
- Copy editing
Rates & Availability
Rates: Copywriting and content starts from £300 per-day. I can provide a quote per-day, per-article or per-project. All rates are exclusive of VAT.
Availability: I’m always excited to learn about new projects. You can email me on Lawrie@42group.co.uk or fill out the form below. I’ll contact you back within 24 hours.