This privacy policy explains how 42 Group (“we”, “us”, “our”) collects, uses, and protects any personal information you provide when using this website.
We are committed to ensuring that your privacy is protected. If you are asked to provide personal information when using this website, it will only be used in accordance with this privacy policy.
What information do we collect?
We may collect and process the following information about you:
- Information you provide directly (e.g., via contact forms, subscribing to newsletters, completing surveys, or giving feedback). This may include your name, email address, phone number, and any other details you choose to share.
- Transactional information if you register, purchase products/services, or otherwise enter into a contract with us.
- Technical and usage data automatically collected when you visit the site, including your IP address, browser type, operating system, referral source, length of visit, and pages viewed.
- Cookie data (see “Cookies” section below).
We do not knowingly collect data relating to children under the age of 13.
How will we use your information?
We collect information for the following purposes:
- To respond to your enquiries or process your requests made via the contact form.
- To fulfil any contracts entered into between you and us.
- To manage our relationship with you (e.g., updates, feedback requests).
- To improve our website, content, and services through analytics and feedback.
- To comply with legal obligations.
We do not sell, rent, or trade your personal data to third parties.
Lawful basis for processing
We rely on the following lawful bases under the UK General Data Protection Regulation (UK-GDPR):
- Consent – where you have actively given consent (e.g., marketing emails).
- Contract – where processing is necessary to deliver a product or service you have requested.
- Legal obligation – where processing is required by law.
- Legitimate interests – where processing helps us improve our services, detect/prevent fraud, and maintain site security, provided your rights are not overridden.
Security of personal data
We take appropriate technical and organisational precautions to secure your personal data and prevent loss, misuse, or unauthorised access. Data is stored on secure servers, devices, and back-up systems.
However, please note that no method of transmission over the internet is completely secure, and we cannot guarantee absolute security of your data.
Data retention
We only retain your personal data for as long as is necessary for the purposes set out in this policy or to comply with legal, accounting, or reporting requirements.
- Contact form submissions are typically retained for up to 12 months.
- Analytics data may be retained longer but is aggregated and anonymised where possible.
Your rights
Under data protection law, you have the right to:
- Request access to the personal data we hold about you.
- Request correction of any inaccurate or incomplete data.
- Request erasure of your personal data where there is no legal reason for us to continue processing it.
- Object to processing, particularly for direct marketing purposes.
- Request restriction of processing in certain circumstances.
- Request transfer of your data to another service provider (data portability).
- Withdraw consent at any time (where consent was the lawful basis).
To exercise your rights, please contact us at hello@42group.co.uk.
If you are unhappy with how we handle your data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.
Cookies
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This helps us analyse website traffic, improve usability, and personalise your experience.
You will be asked for your cookie preferences when you first visit our site. You can change or withdraw consent at any time.
Cookies we use:
- Authentication – to recognise you when logged in.
- Security – to protect against fraud and abuse.
- Analytics – to understand visitor behaviour and website performance.
- Preferences – to store your cookie and site preferences.
Third-party cookies:
- Google Analytics – used to analyse website use. Data is anonymised where possible. Google’s Privacy Policy.
- Google Search Console – used to monitor and maintain our site’s presence in search results (this does not involve collecting personal data directly from visitors).
You can manage or disable cookies in your browser settings. For detailed guidance, visit www.allaboutcookies.org.
Third-party services
Our website may contain links to other websites. This privacy policy only applies to this site, so if you follow links to other sites, you should read their privacy policies.
We may also display third-party logos or images (e.g., client logos, partner brands). These remain the property of their respective owners. If you would like an image removed, please contact hello@42group.co.uk.
Children’s privacy
Our website is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal data from children.
Changes to this privacy policy
We may update this privacy policy from time to time. The latest version will always be available on this page.
Last updated: 30th September 2025.
Contact us
If you have any questions about this Privacy Policy, your personal data, or how we use it, please contact us:
Email: hello@42group.co.uk