100% human centred content
We use the power of storytelling to create 100% original content that creates a human connection. Our work and words help healthcare companies, charities and non-profits cut through the noise and build a relationship that drives engagement. This includes message framework development, content strategy, content writing and editing.
What we do
At 42group, we ensure the every piece of content is optimised for performance, perfectly written, and shaped around your audience, not the Google algorithm or AI. By developing a deep understanding of your audience, we can do more – creating blogs, websites, reports, promotional, whitepapers and more that are original, authentic and engaging.
All content is written by our trusted in-house UK team and that won’t change. We promise there’s no AI, outsourcing or corner cutting. Just real people, collaborating to create great work for our clients. It’s what we’ve been doing for 10 years, with some of the world’s biggest healthcare brands ,charities and non-profits.
In a world where trust in organisations and brands is falling, we believe customer first content is the only way to build sustainable success and maintain integrity while meeting all targets.
Content services
Content strategy
Competitor content audits
Content brief creation
Keyword analysis
Content creation
Content management
At-scale content delivery (50+ pieces per month)
Content editing
AI-content support (ChatGPT & others)
Page titles & meta tags
Is your content 100% focussed on your audience?
Only by understanding your audience can we develop content that engages and inspires them – so that’s where we start. We’ll take the time to learn about your organisations and brand, before we begin the content creation process.
Whether you want a single blog, or want to invest in a long-term content collaboration, we’re your ideal partner.
If you need authentic and original copy for your charity, healthcare organisation or non-profit, get in touch.
Get in touch
Our work
Digital Health Rewired
Content, Copywriting
Content and copywriting to connect with a specialist healthcare audience
Roche Diagnostics – Digital Pathology
Content, Copywriting, SEO
Partnering with a global leader in health-tech innovation
Content sectors
We create content for leaders in healthcare, and the charitable and non-profit sectors.