Diabetes UK is the nation’s leading charity providing support and guidance to those living with this potentially life changing condition. They’re also leading the race to develop a cure for Diabetes. To continue its work, the charity needs to raise millions each year and turned to 42group to help them.
Working with specialist charity design and marketing agency Bluestep Solutions, 42group created an entire new fundraising package.
We worked with the team to transform the language, from transactional to truly inspirational, and all without losing the personality that makes Diabetes UK unique.
Our words have helped to define Diabetes UK’s fundraising approach, increasing engagement and driving more donations. And, yes, we’re helping to put some more fun into fundraising.
Check out Diabetes UK’s fundraising pages.
