At over 500 pages, Western Power’s website was comprehensive, but the language was confusing. So we’re working with the in-house team of experts to put their tone-of-voice guidelines into practice.
42group is reviewing, refining and – if necessary – rewriting the content to make it plain, simple and straight to the point. We’re tackling detailed technical data, transforming it into content that’s clear and understandable for everyone.
Western Power works hard to provide and protect the power we rely on every day. We’re pleased our words are helping them communicate more clearly with their customers.
