Searching for an SEO content writing agency? Selecting an SEO content writing agency can be challenging. Why? Because the world is full of poor-quality SEO copywriters, cut-price content agencies pumping out junk and now, they’re using AI too.
In this guide, a few of the writers at leading SEO copywriting and content agency 42group provide insights into common tasks and SEO copywriter can tackle for you and how writers can use their skills to deliver long-term, sustainable success for your business.
Ready to get started? Let’s look at the typical SEO content writing services an agency like 42group can provide. (If you want an agency partner, then contact us at 42group today…)
SEO content writing services – What 42group can do for you
SEO content writing covers a huge range of activities that all can continues to improve the search engine ranking of your website and provide a sustainable boost to your business.
SEO blog writing
Whether you call it SEO blog writing, SEO blogging, SEO content or anything else, this is the core of what an SEO content writer does. Blogs remain one of the most important elements of SEO. A steady stream of high-quality, keyword-optimised content is open of the best ways to boost your business.
An SEO content writer will be able to translate a brief into clear, compelling and completely optimised content that helps to boost your ranking. Individual pieces can be targeted at specific keywords. Over time, your content can establish your business and your website as an authority on specific subjects.
Establishing your business as an authority on a subject (like SEO copywriting, for example), takes more than publishing a couple of blog posts. You’ll need to manage this in a structured and strategic way, building niche posts, tying them together through cornerstone content, balancing both blogs and website pages. But that’s just a start… (This is something we can walk you through over a call, it’s much easier than creating a blog posts. But we’ll do that as well.)
SEO article creation
Aren’t SEO blogs and SEO articles the same? Yes and no. A blog is typically fairly short whereas articles (guides, whitepapers, etc.) can – and should be – longer. SEO article creation is where you can build a real authority for you and your business. Take SEO copywriting, we’ve created this in-depth, 2000 words guide on how to write SEO website copy. This isn’t conversational content, it’s evidence-informed content that provides real value to your audience and provides the best signals to the algorithm, too.
You can do more, including composite articles like this SEO content guide where we have collated all resources into a single article.
Articles are where you can really go deep into a subject – building up a real authority in what you do.
SEO content at-scale
A single blog post won’t have any impact, regardless of how well-written and optimised it is. Instead, you need to invest in content at scale. How many posts? That depends on your business, expectations, budget and impact.
At 42group, we work with businesses across the world providing content at scale. We’re talking about 50-100 blog posts covering a huge range of topics. Your SEO content writing partner will need to be able to deliver the content you need at the quality standard. This is a crucial point. Too many businesses accept poor-quality content created by AI. At 42group, we don’t do this. We invest time, effort and expertise on developing 100% original, human-created content.
This is a big difference. You need to know who is creating your SEO content. If you don’t, you could be dealing with potential disaster.
SEO website copywriting
Did you read our SEO website copywriting guide linked above? Your SEO content agency should also be able to help you create optimised copy and content for all pages on your site. It all starts with the homepage, but your SEO content producer (or freelance SEO writer, depending on the path you go down), will be able to support you with content writing for every page of the website.
Website copywriting is obviously different from content writing. You need to ensure that every word has a purpose in promoting your business and engaging algorithms.
SEO product descriptions
Too many brands and businesses use generic product descriptions provided by the manufacturer. The negative impact on SEO could be catastrophic. Instead, you should create new and 100% original SEO product descriptions to ensure your business stands out.
We offer this service to several UK businesses who use our SEO product descriptions to help them engage customers and inspire them to make a purchase.
Think about it this way. We can create hundreds, even thousands, of SEO product descriptions that contain the right keywords. The impact of this can be transformative. Why? Google ranks original content much higher than copied content. By investing in original product descriptions, you’ll immediately elevate your business and brand, building a sustainable advantage through SEO.
SEO meta titles, tags and technical aspects
Everyone knows about the importance of meta tags, titles and other technical aspects of SEO (image descriptions, etc.). Your SEO content writing partner can support you with this, ensuring that all content on your site – including those bits that only search engines and algorithms see – is optimised.
This is a short and sweet task that could be completed by your SEO agency but is probably better done by your SEO content writing partner.
SEO-optimised adverts
Can you optimise PPC adverts? Of course you can. While advertising creatives don’t want to be told what to write, incorporating keywords into your PPC ads can improve their performance and impact, delivering a better ROI.
Don’t ever discount the importance of keywords in connecting with your audience.
SEO social posts
Again, do you need to optimise social posts? Not really, but ensuring your social posts represent the keywords your potential clients or customers are searching for is vital.
At 42group, we have a standard process for optimising adverts, ensuring that your keywords are used sparingly and effectively to connect with your core audience.
The value and impact of tailored SEO content services
Generic never hits the mark when it comes to SEO performance and impact.
Specialised SEO content writing agencies like us at 42group understand the value of tailored content that speaks directly to your audience. We take the time to research your industry, competitors, and target demographics, creating content that resonates with potential customers, clients and others.
Of course, by incorporating industry-specific keywords naturally, they enhance your visibility in search engine results. But our approach to tailored content goes beyond optimising for search engines; it establishes your brand as a voice and authority in your niche. You’re not a follower, you’re the leader.
There’s no single solution to this problem. Instead, we adapt content formats, structures and approaches to suit different platforms and outcomes. We’re talking about creating concise, SEO optimised website copy to detailed blog posts.
The result of this is more than SEO content. It’s a cohesive SEO content strategy that aligns with your marketing goals. When content, copy and adverts are customised to your brand, it drives more traffic, increases engagement and grows your brand. This isn’t a generic promise, it’s the reality of investing in strategic SEO content.
What to look for in an SEO content writing agency
Choosing an SEO content writing agency isn’t just about finding a good writer; it’s about finding a partner who understands your business. Understanding this is vital in selecting an SEO content writing partner that can deliver a sustainable improvement in your ranking performance.
Let’s start with the basics. Expertise in keyword research is vital, as it lays the foundation for creating content that attracts the right audience. Look for agencies that are up to date with the latest SEO trends and algorithms and use the right tools. But ensure the tools they use are done in a way that benefits your content production activities, not creates generic junk that nobody will read and won’t rank.
An effective SEO content partner should demonstrate flexibility, adapting content tone and style to match your brand’s voice. But it’s not a mechanical activity. Creativity is also a key quality, as compelling content stands out in crowded search results.
When looking for a partner, ensure they’re confident in their content review process. As you’d expect, agencies with a solid and tested quality assurance system will deliver polished, error-free work.
What else? Alongside the hard, technical skills you’ll want assurance that your partner can work effectively with you.
In a results-driven business like SEO, collaboration, communication and responsiveness are critical. The right agency will work closely with you to refine your SEO content strategy as needed. Ultimately, the best agencies are those that view your success as their own – something that must be proven through actions, not words.
Research your SEO content agency partners…
Anyone can make bold promises online, but do you know who you’re working with?
Start by identifying your business goals. A good SEO content agency will align their services to your needs. Look for agencies that showcase a track record of success in your industry. This works, because niche knowledge can often result in better content and higher ranking results. You can check by examining their portfolio for a variety of content types, from blogs to website copy, ensuring they offer the services and deliver the results that you want.
Before signing a contract, ask about your agency’s research methods to understand how they craft optimised content that aligns with your target audience. Effective agencies will be transparent about their strategies and how they measure success.
Find out who is writing your content and where they are based. This is a big issue, especially in the at-scale end of the market. Lots of UK agencies will seek to cut corners and keep costs low by outsourcing content to writers for whom English isn’t their first language. Is this an issue? It can be, yes. To keep costs low, these writers often use content tools, including AI, to generate cop. In our experience, much of this content can be poorly written, lack authority, have little evidence and basically be a bit rubbish.
How can you measure the success of SEO content writing?
Success in SEO content writing goes beyond merely ranking high on search engines (although that’s ultimately the point, isn’t it?).
An experienced SEO content agency will set clear metrics for success, focusing on key performance indicators (KPIs) like organic traffic, bounce rates and conversion rates. It’s more than having eyes on your pages, it’s about inspiring action.
Tracking keyword rankings is crucial – and something we inevitably do at 42group – but it’s equally important to measure how well the content engages readers and prompts action.
As you’d expect, SEO content writing agencies use analytics tools to gain insights into user behaviour, refining SEO content based on what resonates most with your audience. This is about adapting and improving a strategy, not slavishly following it.
We also measure the success of link-building strategies, assessing the quality and relevance of backlinks generated through their content. User engagement metrics, such as time spent on page and scroll depth, offer both us and our clients with a deeper understanding of content effectiveness.
By focusing on a combination of these metrics, any content agency can provide a holistic view of how their work contributes to your brand’s growth.
Maximising ROI with an SEO content writing agency
At the end of the day, SEO content writing (and all of SEO if we consider it that way) is about making money. To ensure your investment provides a good ROI, you need to invest in quality content – created by an expert SEO content partner – that not only attracts more visitors but also engages them, increasing the chances of conversions.
An effective SEO content writing agency will ensure that that every piece of content serves a purpose, whether it’s to inform, persuade or convert. Optimising content for long-tail keywords and attract high-intent traffic, leading to better conversion rates. It also improves your search engine ranking, which is what it’s all about, right?
Regular content production and publication provides a strong signal to search engines that your site is active, which can improve rankings and attract even more organic traffic. Over time, investing in SEO content can improve organic visibility, reducing your reliance on paid ads. Result!
Basically, by choosing the right agency, you turn content creation from an expense into a valuable investment. And who is the right SEO content writing agency? 42group.
