Could you benefit from a £7,000 Google Ads Grant for your charity but don’t know where to begin?
We know charities can struggle to manage Google Ads – and we can help. We’ve developed a fixed-price solution for charities of all sizes to claim Google grants, create compelling campaigns, analyse and optimise them
42group is a Google Partner with over 20 years’ experience helping charities like yours maximise the impact and reach of campaigns – increasing awareness and driving donations.
Google Ads services for charities
Our friendly and experienced charity Google Ads specialists can provide your organisation with a complete solution, including:
- Google Ads grant support – apply and secure a grant for your charity
- Create, set up and optimise up to three campaigns
- Creative copywriting for Google Ads
- Campaign analytics and reporting
- Website SEO and UX support
- Board-level monthly scorecard
Trusted by Google
As a Google Partner, we can provide ongoing management and support, incorporating the latest developments and changes. Our offer includes initial set-up, support and management at a discounted rate for charities.
Due to the strict regulations for Google Ads Grants, you need to maintain a CTR of 5% or risk losing the grant. Our experts can help keep your account performing and your charity receiving free clicks (the value of which is approximately $329 per-day).
What does it cost?
We offer charities a fixed price for Google Ads support that offers the best value for the most comprehensive and professional of services:
- Initial set-up + Google Ads Grant applications: £399
- Ongoing monthly support & reporting: £150
This fixed price is a huge discount on our normal rate for Google Ads, PPC and reporting and is only available to registered UK charities.
Benefits of using Google Ads for your charity
If your charity isn’t already receiving Google Ads Grants, you’re missing out. Here are some of the benefit of using Google Ads for your charity:
- $10,000+ each month of free Google Ad credit
- Huge potential for charity exposure
- Reach new and unseen markets
- Drive donations or sales for your charity
- Increase your brand awareness
- Drive thousands of people for FREE!
- Local or National campaigns available
Charity Google Ads questions
Google Ads Grants seems too good to be true, but it’s totally free to use. Here are some of the frequently asked questions charities have about Google Ads Grants.
Is Google Ads for nonprofits free?
Yes. You will receive around $10000 of Google Ads spend every month, which equates to roughly $329 a day to spend on capturing clicks.
What are Google Ads grants?
Google describes its Ads grants this way:
Google Ad Grants shows your message to people searching for nonprofits like yours. Each qualifying nonprofit has access to up to £7,000 per month in search ads shown on Google.com. Additional Google Ads may be purchased in a separate account.
It’s that simple. The search engine giant is happy to give your charity up to $10,000 in free advertising every month.
How can I apply for a Google Ads grant?
You can apply for a Google Ads Grant for nonprofits here.
It’s relatively easy to set up an account and apply for the grant, but unless you know what you’re doing, you can easily make a mistake. It’s also likely that you without expert help, you won’t set up essential elements like tracking, CTAs and budgets effectively. In the end, this can lead to you losing your Google Ads Grant.
How much should a nonprofit spend on Google Ads?
The Google Ads Grant means you don’t need to spend a penny on advertising. Everything is free.
Is Google Ads completely free?
Yes. You will receive around $10000 of Google Ads spend every month, with roughly $329 a day to spend on clicks.
Is Google for nonprofits free?
We’re getting bored of saying it, but tes. You will receive around $10000 of Google Ads spend every month, with roughly $329 a day to spend on clicks.
How do I activate Google for Nonprofits?
You will need to set up a Google Ads account and apply for a grant. (See the link above.) Once you’ve created an account, you’ll need to create ad sets, target groups, keywords and budgets. It’s a complicated system that requires expert support to create, manage and optimise.
How do I change my Google account to a nonprofit?
If your charity already has a Google Ads Account, we can help you to transfer this from a corporate account to a charity one.
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